March 14-16, 2011
Crowne Plaza Hotel
Lexington, Kentucky
Hosted by the University of Kentucky and
the Lexington Parking Authority

2011 Attendee List (PDF)

With over 160 attendees, 2011 marked our largest conference yet! Whether you need a refresher or are just finding out more about MSTPA, enjoy our conference presenations and the chance to learn from some of the industry's best below.

Keynote Address: Lessons from the Road, Dr. Barbara Chance, Chance Management
These days, parking and transportation functions are on uncertain ground - again, or still! This session will cover lessons learned on the road - from observing, assessing and helping parking and transportation clients in these tricky times. Are you on the right road? If you have been traveling some back roads recently, how do you get to the main highway again?

WAYMISH® (Why Are You Making It So Hard)... For Me to Give You My Money? Customer Service Training, Jan Veal, Republic Parking
Good customer service is an important element in having a successful business. It’s something we are expected to provide while doing a myriad of other things. Trying to help an unhappy customer is just another task. The WAYMISH Workshop provides strong problem-solving tools to prevent a WAYMISH situation from developing.

Marketing & Communications Panel, June Broughton, Texas A &M University; Dr. Barbara Chance, Chance Management and Mitch Skyer, Solstice Transportation Group
Marketing is critical to ensuring that parking and transportation patrons and passengers have the information they need to get the most out of the services available. Our informal discussion panel will highlight successful campaigns and tools, show which of these programs have provided measurable success and discuss some of the most important aspects of how communications plans are designed and implemented.

Parking 101, Roamy Valera, CAPP, Standard Parking
This session is a parking primer that will cover the many facets of parking management and operations, including the pitfalls that can be avoided. The session will also cover topics related employee supervision, leadership and the realities of being a parking professional.

Transportation Demand Management, led by Shane Tedder and Stuart Kearns, AICP, University of Kentucky
This interactive discussion will give an overview of Transportation Demand Management (TDM), how it has been implemented at organizations across the country and the benefits and challenges of TDM.

First Observer™ Training, Ed Boekenkamp, Total Security Services International
First Observer™ is a parking-specific training program that arms parking professionals with the skills they need to address five critical security areas: on-street, surface lots, garages/decks, special events, and shuttle operations. Attendees will receive a First Observer™ certification for completing the course.

On-$treet Auditing Technique$, Roamy Valera, CAPP, Standard Parking
On-street auditing functions includes meter collection, meter maintenance and parking enforcement. The presentation will cover "how to" techniques, policies and procedures that will assist the attendees to better manage and audit on-street parking operations.

Technology Trends for Parking & Transit Operators, Laura Lierz, T2 Systems, Inc. 
This presentation will discuss how technology, environmental and market evolution is changing the needs, skills and requirements for today’s parking and transit operators.

Controlling the Message, June Broughton & Jennifer Le Grévellec, Texas A & M University
This presentation will engage participants in a lively discussion regarding what works and doesn’t work for varying constituent groups when it comes to marketing and communicating parking and transit services for one of the nation’s largest University campuses.

Park and Ride: A Case Study, Jared Forte, Transit Authority of Lexington
Lexington, Kentucky’s transit system, LexTran, launched Park & Ride routes in 2008. In 2010, multiple Park & Ride routes transported over 3,000 riders. This session will give an in-depth look at the program’s operation: how it began, how it works and the benefits, challenges and lessons learned.

New Approaches to Alernative Transportation, Dr. Delbert Ault & Stuart Kearns, AICP, University of Kentucky
This session will provide an overview of alternative transportation at UK, highlighting two recent initiatives: car sharing and "Ride Home Express". Come learn how car sharing can help manage parking demand while benefitting your customers, and find out how UK is using motor coaches to transport students home during academic breaks.

Garage Lighting & Garage Maintenance (PDF), Bill Judd, THP Limited, Inc. 
Parking garage maintenance is essential to ensure a facility’s durability and efficiency. Most important is a thorough condition assessment of the structure, lighting, and access equipment. This session will focus on lighting technologies, maintenance planning, procedures that can be done in house, and when to contact a consultant.

Parking, Transit and Special Events: A Case Study of the 2010 World Equestrian Games, Jill Barnett, LexTran; Jim Downs, Game Day Management Group; Ben Edelen, HDR, Inc.; Gary Means, LexPark
In 2010, Lexington hosted the FEI World Equestrian Games - the first time that the event was held in the United States. Over half a million people attended the Games, which boasted competitors from 57 countries. With so many people visiting the Bluegrass, parking and transit played a crucial role. The panel will discuss their experience planning, executing and evaluating the logistics of the event.